Customer Strategy
The recency frequency model (RFM)
There are many different types of segmentation models that can be used to analyze customer data, including the Recency-Frequency-Monetary Value model (RFM) See also Customer
What is customer strategy
Segmentation, targeting, and differentiation are the three main elements of customer strategy that help companies create value for consumers and achieve competitive advantage through superior
How loyalty programs increase sales
Loyalty programs are a great way to increase sales, increase visit frequency, and leverage other channels. See also Are loyalty programs effective? Lifecycle marketing strategies
How loyalty cards work
So you’ve decided to sign up for a loyalty program. That’s great! But before you put pen to paper, there are some things you should
How loyalty points work
Loyalty points are a great way to retain customers and keep them returning to your business See also Are loyalty programs effective? Lifecycle marketing strategies
Is there a customer experience checklist?
Even though “a great customer experience” is a definition that might be questionable, I came across a diagnostic that may give you some direction See
How loyalty addition is calculated?
For many consumers, loyalty programs are a way to earn rewards for their purchases. For retailers, loyalty programs are a way to grow customer engagement,
Do rewards really create loyalty?
It takes a lot of effort on the part of both customers and companies to maintain a loyal relationship, but rewards programs are one way
Are loyalty programs effective?
While some merchants believe that loyalty programs are outdated and ineffective, if you create a successful program—and execute it properly—loyalty can drive more sales in
Lifecycle marketing metrics
If you’re looking to improve your marketing strategy, it can be helpful to know the lifecycle of a customer Related Posts What is lifecycle marketing
Challenges of running a MaxDiff survey
MaxDiff is a challenging method, but the insights it can reveal make it worthwhile See also What is an inbound marketer What is content marketing
Digital marketing kpis
Achieving success with digital marketing is possible when you have a strong strategy focusing on key performance indicators (KPIs) Related Posts What is an inbound
What are inbound marketing strategies?
Inbound marketing is the process of attracting customers to your business’s website, where they then convert and become leads Related Posts What is an inbound
What is an inbound marketer?
An inbound marketer is focused on the strategy and creating content—blog posts, memes, email campaigns and other forms of copy Related Posts What is new
What is content marketing?
Content marketing is a strategic approach to creating and distributing valuable content to attract, acquire and engage a clearly defined audience Related Posts What is
What is an inbound marketing campaign?
Inbound marketing takes a different approach to marketing by focusing on attracting customers rather than pushing your message onto them Related Posts What is new
What are marketing lifecycle stages
Marketing lifecycle stages are a way of describing how a customer moves through your marketing funnel. The main stages in the lifecycle include awareness, interest,
What affiliate marketing does?
Affiliate marketing is the process of earning a commission by promoting someone else’s product or service Related Posts What is new on Google Analytics 4
Lifecycle marketing strategies
Lifecycle marketing is a strategy for identifying when and where in the customer’s journey you can interact with them Related Posts What is new on
What is affiliate marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the
What is new on Google Analytics 4
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic Related Posts Is Customer Experience important? How can
What is lifecycle marketing
A lifecycle marketing campaign is a segmentation tactic that seeks to address a client’s relationship with an organization Related Posts Is Customer Experience important? How
What is demand generation
Demand generation is a strategy for creating and delivering relevant information about your product or service to potential customers Related Posts Is Customer Experience important?
Digital marketing for small business
If you’re a small business, with a digital marketing strategy in place, you can stand out from the crowd and grow your business exponentially Related
Digital Marketing Framework
While the digital world is constantly changing, the key to success is to always be aware of your audience and what they need from you
Maxdiff and Conjoint Analysis
Customers struggle to rank their priorities in a theoretical full-scale survey process, so the data is rarely reliable. A maxdiff ranking survey helps you get
Key metrics for digital marketing
You can use these key metrics to evaluate the effectiveness of your campaigns, and you can also use them to identify areas where you may
What are sales conversions
Conversions important to measure because they tell you how many people are taking action on your site and how often they’re doing so Related Posts
Marketing lifecycle stages
Marketing is a process, not a single step Related Posts Is Customer Experience important? How can the Customer Experience be improved? How can customer experience
Do you know why your customer buys from you?
The reason your customer buys from you is not as clear as you think Related Posts Is Customer Experience important? How can the Customer Experience
How to measure NPS root causes
Related Posts What is Customer Success Is customer experience important? How can customer experience create differentiation for a brand Key elements of customer experience management
Is customer experience a value?
Customer Centricity is a prioritization of customers and their experience as much as possible. It is the customer first, the customer always. Related Posts How
How can customer experience create differentiation for a brand
To create differentiation for your brand, you’ll need to focus on your customers’ needs by providing them with an outstanding customer experience. Related Posts Is
What is service design?
Service design can be used across a variety of industries. Designers are able to look at what is currently happening and identify where there could
Is customer experience important?
Customer experience (CX) is a term that’s thrown around a lot these days in the world of business—but if you’re not familiar with its nuances,
How can customer experience be measured?
Customer Experience can be measured by multiple metrics which can give companies a holistic idea about their performance Related posts How can the customer experience
How can the customer experience be improved?
For a company to truly provide customers with great experiences, this means more than just making sure that your products and services are on-time and
Key elements of customer experience management
The customer-centric mindset should be spread all over the company, including departments that do not have direct contact with the client Related articles Customer Success
The importance of renewals
The importance of SaaS renewals can’t be overstated. For a business, it’s all about selling as much software as possible for a long time to